Revenue - earning possibilities which are foregone as a result of implementing a plan; the cost of not
doing something else.
Question No 3
Contracts published by third party experts such as trade associations or professional bodies, widely
regarded as favouring neither buyer nor seller, are called
Question No 4
Win - win negotiations can be described as expanding the
Question No 5
Johnson, Scholes and Whittington suggested three key criteria for options which can be used in the
evaluation of a business case. Which word was not one of these three key criteria?